How to create an automated email journey/drip email campaign?

Drip email campaigns are a powerful tool for businesses and marketers. They allow you to send a series of emails that are triggered based on specific user actions. In this guide, we’ll walk you through the process of setting up a drip email campaign using an example platform.

• Drip email marketing lets you send a series of emails automatically.

• These emails can be triggered based on user actions, such as when a new subscriber joins your list.

• Navigate to the Automation section of your email marketing platform.

• Click on “Add New” to create a new automation.

• You’ll find multiple triggers to initiate your automation journey. For instance:

• When a subscriber joins your list.
• On a subscriber’s birthday.
• Using an API for advanced email marketers.

For this guide, we’ll choose the “Welcome New Subscriber” trigger.

• After selecting your trigger, you can design the flow of your emails.

• For instance, once a subscriber joins, you might want to:

1. Wait for an hour.

2. Send a welcome email.

3. Check if the subscriber opened the email.

4. Based on their action (opened or not), send subsequent emails or perform other actions.

• You can set conditions like checking if a subscriber:

1. Opened an email.
2. Clicked on a link within the email.

• Depending on these conditions, you can perform various actions such as:

1. Sending another email.
2. Waiting for a specific duration.
3. Assigning a tag to the subscriber.
4. Moving the subscriber from one list to another.
5. Modifying subscriber attributes (like changing their name).

• Once your automation is running, you can view insights and statistics to understand its performance.

• If needed, you can pause the automation and make adjustments.

• The settings section allows you to modify aspects like time zones or segments.

• If you make a mistake, there’s an undo option available.

Setting up a drip email campaign can seem complex, but with the right tools and a clear strategy, it becomes a straightforward process. It’s a fantastic way to engage with your subscribers and guide them through a journey that’s tailored to their actions. Remember to always monitor your campaign’s performance and make adjustments as needed to ensure its success.