Monitor Email Campaign Performance Easily with Sasta Mail

Email marketing is a powerful tool for businesses. But how do you know if your campaigns are effective?

Sastamail

Last Update 2 years ago

Sasta Mail has the answer. This platform offers robust tracking features that help you understand your email campaign performance. From open rates to click-through rates, Sasta Mail has got you covered.


Before diving into the analytics, make sure you’ve successfully launched your email campaign. Once your campaign is up and running, you’ll want to navigate to the ‘Statistics’ section in your Sasta Mail dashboard.


Key Metrics to Track


In the ‘Statistics’ section, you’ll find a wealth of information. Here are some key metrics you can track:

• Open Rate: The percentage of recipients who have opened your email.

• Click Rate: The percentage of recipients who have clicked on links within your email.

• Unsubscribe Rate: The percentage of recipients who have opted out of your email list.

You’ll also find logs for each metric, giving you a detailed view of user interactions.


Visual Analytics


Sasta Mail doesn’t just give you numbers. It offers visual analytics too. You’ll find charts that show:

• 24-hour performance metrics

• Top links clicked

• Top countries by clicks and opens

These visuals make it easier to understand your campaign’s performance at a glance.


Geographical Insights


Want to know where most of your engagement is coming from? Sasta Mail has a feature for that. Click on ‘Open Map’ in the ‘Statistics’ section to see a geographical breakdown of opens and clicks. This can be invaluable for targeting future campaigns.


Automation Tracking


If you’re running automated email campaigns, Sasta Mail has you covered. The platform provides the same robust tracking features for automated campaigns as it does for one-off campaigns.


Conclusion


Tracking your email campaign performance is crucial for optimizing your marketing efforts. Sasta Mail makes this easy with its comprehensive tracking features. From key metrics to geographical insights, this platform offers everything you need to understand and improve your email marketing campaigns.

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